11/09/15 Small Business Sustainability
At a recent meeting of The Presidents Forum, the discussion of sustainability came up, and whether this concept had importance for small businesses. The Dow Jones Sustainability™ Indices rate large companies based on three sustainability criteria; economic, environmental and social and measures factors such as innovation, risk management, code of conduct, climate strategy and talent attraction and retention. The members around the table believed it was easier for larger companies to focus on “purpose versus product” while still devoting resources to each. However, the members agreed in the long term consumers will reward those companies with a high “sustainability index” and penalize those with low scores. Even those in the small business arena. The dynamic discussion that ensued was how small business accomplishes this – creating overall value at an acceptable cost.
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